An European MRO leading corporation is considering expanding its footprint in Asia to capture a share of the Asian market, and is considering various footprint approaches and geographical options.
Need to perform a documented selection of the optimal target location for a board decision.
GO decision
Today an existing MRO facility in South-East Asia
Identify the relevant benchmark criteria
Examples of key dimensions:
- Skilled workforce (international certificates, accessibility to internal-grade training centers,…) availability and price per tenure
- Land availability and prices
- Local proficiency in English
Document each of the individual comparison dimensions
Synthesize relative positioning and recommend a country
In-depth view of the markets’attractiveness
Target location validated by the CEO
