A public transport operator asked Emerton a market study of the Italian market, in order to build its strategic roadmap and identify growth levers (greenfield, M&A, …)
Structured and clear understanding of the public transport market and competitive landscape, with a clear view of the strategic growth levers
Step 1: Interviews with market players and extensive documentary research
Step 2: Deep dive on the regulatory framework (pricing mechanism, bidding process, …)
Step 3: Market insights and competitive landscape analysis