Before joining Emerton as Senior Advisor, Gilles BOUSSAC was acting as CEO of the Automotive JV PSA Changan, part of a 6-year experience in China. He has a strong experience of the Chinese market and the supplier basis. He achieved both huge cost optimization and outstanding product quality results. He launched a new player in China, with a new brand, a new network, and new car models.
Gilles strongly modernized Peugeot & Citroën worldwide Aftersales, set up Eurorepar parts range dedicated to older cars, launched multibrand PR warehouses (Moscow, Istanbul, France), and led the digital transformation.
As Head of Peugeot Product Planning he defined new Peugeot brand values, positioning, communication plan, and designed new products for both Europe and China.
He graduated from the Ecole Polytechnique and the Ecole des Techniques Avancées.