Ayoul Grouvel

Senior Advisor

Ayoul Grouvel has a deep expertise in the automotive and mobility sector, gained through senior management roles at car manufacturers (Fiat Chrysler, PSA), as Managing Director of a Frankfurt-based marketing agency (Signition) where he mostly focused on the automotive and mobility sector, and through strategy projects in mobility at Emerton.

Ayoul has an extensive experience in the “new mobility” landscape and in go-to-market for innovative technologies and business models. As Head of Electric Vehicle & Mobility projects at PSA, he pioneered the commercialization of electric vehicles and the development of innovative mobility solutions.

Ayoul led a dozen of strategic high-stake projects in the mobility sector, and has built a strong expertise in connected mobility.

Truly multi-cultural, Ayoul has worked and lived in 6 European countries, and speaks fluently French, English, German and Italian.

Ayoul Grouvel graduated from the European Business School and holds a Master of Technology Management from Ecole Centrale Paris.