Ayoul Grouvel

Associate Partner

Before joining Emerton in 2015, Ayoul Grouvel built a 20-year career both in senior management roles at car manufacturers (Fiat Chrysler, PSA) and as Managing Director of a Frankfurt-based marketing agency (Signition), where he mostly focused on the automotive and mobility sector.

Ayoul developed a strong expertise in all Sales and Marketing domains (go-to-market, multi-channel distribution strategies, brand strategies, marketing efficiency, etc.) through consulting and senior management positions such as Sales or Marketing Director for FCA, Global Network Strategy & CRM Director for Peugeot, both at the strategy design and implementation phases. In the most recent years, he more specifically focused on customer journey and digital transformation programs and initiatives.

Ayoul has an extensive experience in the “new mobility” landscape and in go-to-market for innovative technologies and business models. As Head of Electric Vehicle & Mobility projects at PSA, he pioneered the commercialization of electric vehicles and the development of innovative mobility solutions.

Ayoul has a strong track record at Emerton in the digital transformation support for large corporations.

Ayoul led a dozen of strategic high-stake projects in the mobility sector, and has built a strong expertise in connected mobility.

Truly multi-cultural, Ayoul has worked and lived in 6 European countries, and speaks fluently French, English, German and Italian.

Ayoul Grouvel graduated from the European Business School and holds a Master of Technology Management from Ecole Centrale Paris.